Flowtown – Track Potential Leads Socially

The web today is full of small companies that have built products on top of other small companies.  The newest example is a product called Flowtown that has leveraged social networks and email marketing companies to create a robust way to relook at your contact list.  Part CRM tool, part email marketing, Flowtown hinges its product on pulling in dynamic info from the major social networks to add depth to your relationship.

Once you signup with Flowtown you will immediately upload your list of contacts and Flowtown will attempt to find info about each of these contacts.  It will find out specific information about each of your contacts but also give you aggregate totals about which social networks your customer base is using.  This is where Flowtown seems to differ from email plugins like Rapportive that can pull individual data on any single contact.

But the main feature of Flowtown is how it makes your email marketing so much richer. Flowtown integrates with iContact, MailChimp, and Campaign Monitor to allow you to send very segmented and tailored emails.  For example, many companies have lists of 200,000 or more customers with nothing but an email address for these people.  Flowtown will find other demographic info about this group allowing you to send to just the ones off the list that live in California, for example, or Florida.

Another major feature of Flowtown is its ability to point out the top influencers in your lists.  This is valuable information that might lead you to do additional follow-up work with this particular contact.

Pricing starts at $17 per month and goes to $179 per month for 200,000 sends.

3 Reasons Your Should Consider Flowtown:

• You have an out-of-control email list with limited info on who these people even are.
• You have a smaller list but want the ability to easily track each contacts social networking prowess.
• You already use iContact, MailChimp, or Campaign Monitor to handle your email.

3 Reasons You Wouldn’t Need Flowtown:

• You have an extremely small list of customers that you can manually track social networks for.
• You have a large, unruly list but can’t afford the relatively steep monthly charges associated with Flowtown.
• You already know the key influencers in your contact group through you own manual efforts.

For more information on Flowtown visit www.flowtown.com.

Pay as you go plan for $0.05 per import.

• topsy_short_url: http://bit.ly/dcv2K8