Add Unique Promotional Barcodes to Your Products with StickyBits
No one is ready to give up on printed materials yet and a number of recent startups are trying their hardest to carry the print world into this century. One of those is a new startup called StickyBits that enables you to put your own barcodes on anything and have them display content of your choosing once they get scanned.
Here’s how it works. You download a free barcode from StickyBits or use any pre-existing barcode and capture it with your iPhone or Google Android device. Then you assign what you want to happen when someone scans that barcode. You could have it play a video, a song, a photo or even have it display a PDF.
While this may seem like something your business doesn’t need to pay attention to yet, especially since this only exists on iPhone and Android, it is important to note that 79 percent of web-enabled phones are on one of these two operating systems.
Although you can assign it to any existing barcode, because of the newness of this product, it is advised that you use one of their branded barcodes, which they also sell as 20 stickers for $9.95.
3 Reasons You Should Give StickyBits a Shot:
- You send a lot of direct mail and want to offer your users a multimedia alternative to the printed piece they are looking at.
- A large percentage of your consumers use iPhone or Android devices.
- Because the app and barcodes are free you can test this on a few publications or products with little to no risk.
3 Reasons You Should Ignore StickyBits:
- Your constituents don’t have easy access to iPhone or Android devices and you are not trying to appeal to these markets.
- You don’t have multimedia content you want to share with your customers.
- You want to see a barcode software gain a larger market share before selecting one.
To learn more about StickyBits go to www.stickybits.com.
To see an example of this application, download the app and then scan this barcode below.
